10k hero 2024

LOSE WEIGHT, GET FIT, AND UPGRADE YOUR MINDSET

next cohort starts: April 2024

The 10k Hero Challenge is designed to get you out of your comfort zone and train for a 10-kilometer (6.2 mile) race as part of an online community.

Yes, in just 10 weeks’ time, you will be running 10 kilometers (6.2 miles) regardless of whether you’re starting from scratch or you’ve recently completed a Couch to 5k program.

The Challenge culminates with a Virtual 10k Run that we’ll run together (wherever you are in the world) and collectively smash that goal.

That means, all of us setting off together at the same time, on the same day, to run 10k and in the process, redefine your potential.

“The 10k Hero Challenge was a game-changer and exactly what I needed to give myself a kick in the arse! Highly recommended”

Ben – 10k Hero Challenger

“This is the second course I’ve finished with Mike at Smashing Fifty.

Another winner and another personal success!

I have just subscribed to the 10k Hero again to try better my performance this time round! I would thoroughly recommend Mike to anyone looking to better themselves!! 

He communicates regularly and personally which is what kept me on track as I knew he’d be checking if I’d done my training for the day!!! Lol!! But it’s what I needed!!!

Thoroughly recommend this course especially if you are short on time.”

James – 10k Hero Challenger 

Run 10k as part of a virtual community

You see, you’re not going to be doing this alone.

You’ll do it as part of a community.

• Make new friends
• Enjoy the banter
• Share your struggles & your wins
• Friendly competition

If you’re up for that, then this Challenge is for you.

“I hadn’t run a significant amount since high school, but the 10k Hero Challenge eased us into exercise a little bit at a time. I always looked forward to posting my time and seeing slight improvements every week, and yes, I was able to smash 10k in 10 weeks!”

Rob – 10k Hero Challenger

“Heading towards 50, I was stuck in a rut with no particular fitness goals. This challenge motivated me to start from scratch and work towards a definite goal. It was well structured with regular unobtrusive coaching from Mike and a great opportunity to meet and train virtually as part of a group.

I improved my fitness and lost weight over the 10 week period but these were just some of the extra benefits from achieving the overall goal.

It taught me the art of the possible and that nothing will pass you by if you try.”

Hugh – 10k Hero Challenger

A challenge specifically for middle-aged men

The 10k Hero Challenge is open to men aged 40 to 55 (give or take a year or two) who are beginners to running or want to make a comeback.

It’s open to those men who are tired of being tired and want to take responsibility for their lives and redefine themselves as healthy individuals who fear no limits.

Focussed man exercising

Why running and why 10k?

I’m not going to lie.

Running is hard, and for you to run 10k will push you to the limit, especially if you’re starting from zero.

Running is a constant battle between the body and the mind.

There’s nowhere to hide.

It’s you versus the road ahead, using every muscle to push yourself forwards.

But when you defeat the road, amazing things can happen.

Not just physically but also in your head, and when you apply that strength and mindset to other parts of your life, it can be truly transformative.

Because within that struggle of putting one foot in front of the other, lies a sense of achievement, freedom, belief, and dare I say it, even happiness.

Running 10k is the perfect distance for beginners as it’s a great opportunity to really push yourself, yet isn’t as grueling as a half-marathon.

You’re going to learn about yourself and what you can handle. How you deal with negative thoughts, failure, and being uncomfortable.

Yes, it’s a challenging goal, and you’ll be pushed out of your comfort zone, but it’s a challenge that I want to help you smash.

There is nothing more in life that will hold you back or propel you forwards like the belief you have in yourself.

We do it for ourselves, we do it for our kids

If you’re a father and middle-aged, then you’re are at an important crossroads in life as the prospect of getting older becomes more and more of a reality.

This crossroads will define how you live the rest of your life.

Whether you wake up each morning feeling strong and inspired for a new challenge, or not.

Because life is not about sitting on the sidelines… it’s about taking part.

YOU'RE NOT A RUNNER

Or at least, you think you’re not.

But you know that you’re not getting any younger, and life isn’t getting any easier with each year that ticks by.

Being a dad, having a family, a job, dealing with ageing parents and the five thousand other things that you have to do has meant that you’ve forgotten to look after your number one asset.

You.

You want to feel better about yourself, be more focussed and inspired yet you’re annoyed about how you’ve let yourself go these last few years.

Maybe you really don’t like how you look and feel, and you hate that voice in your head. The voice that says there’s nothing you can do about it.

The voice that turns everything into an excuse.

With each kid that arrived, you added a few extra pounds.

A poor diet, too much beer, a lack of sleep, a sedentary job, too busy and too exhausted to exercise.

It quickly adds up.

Every twinge in your back or a millisecond of self-doubt a reason not to do anything about it.

Your body and mind, taken hostage by the routine of day-to-day life.

You think you’re too far gone and it’s impossible to change.

It’s Mission Impossible.

But ‘Mission Impossible’ is what you do best.

ABOUT THE 10K HERO

10k Hero Challenge Manual

Let’s face it. There aren’t really any secrets to getting fit.

Sweat a few times a week, eat and sleep well and drink lots of water.

Done.

But actually doing it is the hard part.

That’s where the beauty of the Challenge and the community comes in.

Within the community, we’ll pool our resources, and use each other as the inspiration to make this happen.

We’re going to use the concept that Progress = Belief to move us from week one to week ten, getting stronger and stronger with each week.

Along the way, we’ll explore and discuss the many different tools from the world of Personal Development such as habits, making time, vision, discipline as well as tactics and ideas for how we can train better.

What's included

Smashing this Challenge is going to take planning, knowledge, motivation, spirit, and a clear vision for change.

It will take courage on the days that you fail as well as the right tools and mindset to get you to the end.

Here’s what you get when you join the Challenge:

1. Weekly Emails
At the beginning of each week, you will receive an email outlining the focus for that week. Think, inspiration, motivation, and planning right there in your inbox.

2. Online Community
You will also be added to the unique Community along with the other participants.
This is where much of the action will take place.

3. Goal Setting Workshop
A goal-setting workshop and worksheet to help you set your goals for this Challenge and beyond.

4. Expert Training Plan
A printable 10-week training plan designed by a professional running coach that will tell you exactly what you need to do every day throughout the 10 weeks.

5. Mini-Challenges
Short, testing challenges throughout the 10-weeks to help build strength and stamina.

6. A Virtual 10k Run
The Challenge culminates with a virtual 10k run that we will all run together, wherever we are in the world.
I’m already getting goosebumps!

7. 10k Hero Certificate
A 10k Hero branded certificate with your name, date, and finish time.

8. Tips and Professional Advice
From stretching to nutrition, throughout the challenge you’ll receive professional tips and advice from a personal trainer, running coach, and stretching coach. (Pre-recorded podcast episodes).

9. A Positive, Focussed Environment
No Bullshit, just a friendly and focussed community helping each other to be the best we can be.

next cohort STARTS:

April 2024

10k Hero

10 Weeks
£ 37 One time payment
  • Weekly emails
  • Online community
  • Goal setting workshop
  • Expert training plan
  • Mini-Challenges
  • A virtual 10k run
  • 10k Hero certificate
  • Tips and pro advice
  • A positive focussed environment

Being strong, fit, and healthy, is the best asset you can have as you get older.

But there are numerous obstacles getting in your way.

• You don’t know what your goals are
We’ll work on this in week one

• You don’t believe you can do it
Belief is at the core of the training

• You don’t have the motivation
The community and the momentum of the Challenge will give you plenty of motivation, but motivation isn’t really what you need. You’ll learn why!

• You don’t have the time or the energy
I’ll show you how to fix this!

• You’re not sure what to do
The Challenge will show you exactly what to do every day for the next 70 days!

I GET IT

You’re busy and the stress of juggling work with the family has meant that your focus has been elsewhere.

Yet, as a man in your forties (or early fifties), looking after your health is paramount if want to enjoy the precious time that you have with your kids now, and in the future.

We all want to be there when the grandkids make an appearance and to be strong and healthy too.

Being healthy and confident in your own ability is also fundamental to improving your life in so many different ways.

With more energy you can play with your kids more, you’ll be sharper at work, you’ll sleep better, feel less tired, have more focus, lose weight, feel better. The list goes on.

Smashing a 10k can change your mindset like nothing else, and with that newfound belief, who knows what else could you go on to achieve…

your guarantee

If you don’t love the challenge and want a refund, just email me to get your money back at anytime during the 10 weeks.

DISCLAIMER

Please note that Smashing Fifty does not provide medical advice. When following my Challenges you are doing so at your own risk, and you must take full responsibility for the effects on your body that you may experience along the way.

Any guidance I may provide is no substitute for professional medical or physiotherapy advice.
Always ask your GP if in doubt.

By taking part in this challenge, you are aware that there will be physical challenges and exercise including running that could cause injury, accidents, or health risks.

Whilst running is widely acknowledged to be good for your health, on occasion accidents and injuries do occur.

By signing up to the challenge, you agree that Smashing Fifty, Mike Maddox, or any associates of this challenge are NOT RESPONSIBLE for any accidents, damage, injuries, or death caused whilst taking the challenge or thereafter.

If you are unsure if this challenge is for you, you must consult your doctor prior to taking part.

Signing up to our Challenges requires adherence to my Terms & Conditions.

If you have any questions about the Challenge, you can email me here.